Event management is changing and new technologies are simplifying the process for professionals in the field. Chameleon Global Events is an example of an event management company in Singapore that is constantly working towards the adoption of new technologies and innovations that will result in much more impressive, better planned events than ever before.
Certain event management technology trends will dominate the niche in 2018. Here are a few of them and the manner in which they could be expected to shape up event planning.
Crowdshaping Will be Hotter than Ever before
The concept of crowdshaping has been discussed in the past but 2018 will probably be the year during which it will gain more prominence than ever before.
The term crowdshaping refers to reliance on data for the purpose of doing event customization in real time. For example, based on the audience’s mood, the event management company can change the music, adjust the temperature or even modify the multimedia.
Crowdshaping is all about immediate feedback that increases the relevance of everything being offered to attendees during the event. Wearable technologies and smart devices are becoming more and more common. As the number of people who own such grows, event managers will find it easier than ever before to collect relevant data.
Check-in apps, social media, and real-time inquiries are all incorporated in successful crowdshaping. The technology made its debut in 2014 and ever since, it has proven to be a massive success in all kinds of event scenarios. As the accuracy and the scope of collected data increases, crowdshaping efforts can be expected to become better than ever.
While Apple is the company that has made headlines with its facial recognition technology, event management professionals predict that the innovation is going to have a huge impact on their niche in 2018, as well.
Facial recognition is one of the options that can be used to simplify access control and increase venue security without having to spend a massive amount on face control and having to hire a huge security team.
Such facial recognition technology is still in the development phases and it’s not readily available for widespread use. Some breakthrough, however, can be expected in 2018. Some even take it a step further. According to some technology experts, facial recognition programmes could be used in the future to detect the mood of attendees. Based on this information, crowdshaping efforts will become even more relevant.
Indoor Positioning Systems
Global positioning system (GPS) is already old news. Most of us are relying on GPS technology one way or the other on a regular basis. As far as event management innovations are concerned, indoor positioning systems IPS) will be the next hot thing in 2018.
Event management services in Singapore extend to giving visitors convenience and practicality. When it comes to exhibitions, seminars and events involving multiple activities in a large building, getting from point A to point B isn’t always an easy task.
IPS technology like Google Indoor Maps can potentially improve the accessibility of attractions and multiple events occurring the same roof. While Google Indoor Maps is still in the development process, it already features numerous buildings. Buildings that have already been mapped come with diagrams via the app. Event attendees can use it to get to a specific hall or a room where a relevant event is going to be taking place.
Augmented reality is also expected to have a positive impact on indoor positioning.
Just imagine a real-world view being superimposed on the indoor map or diagram. It will simplify the use of indoor positioning efforts. Not only will attendees benefit from such technologies, event management companies will need to hire fewer individuals for the purpose of helping guests around the venue.
The term refers to radio frequency identification. This is another new technology that can be used for the purpose of simplifying access control. The scope of RFID applications, however, extends well beyond that.
RFID technology will replace the issuing of tickets. It’s even ideal for eliminating physical payments and giving attendees an alternative. Applying RFID to sponsorships is a wonderful option that could maximise the scope of the technology’s applications during 2018 events (and beyond).
Through RFID technology, event organisers can also gather a lot of data and speed up the analytical process. The technology enables easier interactions and a higher level of engagement with the event across social media channels. This effect will obviously be profoundly beneficial in terms of marketing. RFID technology is expected to become even more diversified in the future. We believe that it is the one to watch for in 2018.
Event Management and Artificial Intelligence
The final technology to discuss in relevance to event management services Singapore is artificial intelligence (AI).
AI could potentially enhance the level of personalisation during event planning. Chatbots are a simple example of the technology. Through the use of such programmes, event organisers can speed up the processing of inquiries. Potential attendees and other individuals interested in the event will get adequate, accurate and informative answers. No human has to be involved in such interactions in order to make them count.
Event-centred chatbots have already been developed by multiple companies. Some of them can provide information about floor plans, event agenda, surveys, FAQs, speakers, exhibitors, directions, schedules and images related to an event.
An artificial intelligence data processing engine could also be used to process and analyse data available on the public social media profiles of attendees. Based on this information, event organisers can determine what will work and what will miss the mark during upcoming occasions. Potential attendees, on the other hand, will get relevant recommendations about events that they may be interested in.
These are just a few of the technologies we believe will be shaping up the world of event planning and management in 2018. One thing is certain – exciting days are ahead of us. Technology has always helped for boosting relevance, engagement and ensuring a perfect experience. In 2018, technology will take such efforts to the next level.